In April 2005, Ford announced the creation of his TOM FORD brand. Ford was joined in this venture by GUCCI group president and CEO Domenico De Sole. The company offers fashions, accessories and eyewear, and is known for its sexually-charged advertising. Ford also formed a partnership with Estee Lauder that same year, for the development of fragrances and cosmetics. The first fragrance produced under this alliance, Black Orchid (2006) was an immediate success. A series of successful fragrances for men and women have since been launched, along with a prestige line, Tom Ford Private Blend, whose first fragrance was Purple Patchouli in 2007.

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